Case study
Hire in Pakistan – Recommendation System
Built a data-driven recommendation system for the Hire in Pakistan marketplace to improve service discovery and user engagement. The system analyzes user interactions, skills, categories, browsing behavior, and marketplace trends to recommend relevant gigs and freelancers. It also tracks impressions, clicks, CTR, conversions, recommendation sources, and performance metrics through a dedicated analytics dashboard.
Tech Stack: Laravel · MySQL · Redis · REST APIs · Recommendation Engine